The Goldilocks Zone Of Personalized Software
At work today a coworker said to me, “SaaS is dead.” And it’s not the first time I’ve heard that in the last week.
There were two major stories in the news around AI at the center of this refrain. First, there is a group called ArtCraft that created and released open source versions of most major SaaS productivity applications including the Adobe Suite (Photoshop, Illustrator, etc.), Microsoft Office (Word, Excel, etc.), AutoCAD, Figma, and others. They’re not fully baked yet, but they do cover the basic functions and their very existence may be poised to disrupt the software industry (Adobe’s stock took a hit from this news). You can find ArtCraft’s software here.
The second story was the release of a piece of software known as REA (“Reverse Engineer Anything”) and this and similar software takes applications (and games) and decompiles them to figure out how they work and allow you to edit or recreate them. Run REA on your computer, point it at anything, and AI can break it down for whatever you’d like to do next. You can find REA here.
These were announced right as I was doing a similar thing myself. A popular text editor called Notepad++ is a mainstay I use daily on my Windows PC, but the app doesn’t exist on the Mac. There are others, but they’re “not quite right” and missing a few small but essential features for how I use Notepad++ today. This is finding that “Goldilocks zone” where it fits just right for you. Until now I would just bemoan the absence of the features and deal with an inefficient workflow. But now with AI I just recreated Notepad++ on my own on the Mac. I didn’t steal any of its code or features or anything else. I just looked at what it did, created my own requirements, and built the app from scratch on the Mac to have feature parity. It works great - it sits exactly in my Goldilocks zone. And I built it in one day. I have no intention of selling it (Notepad++ is free as well), but it was a simple process of “I wish this existed” to “now it does.”
What does all this mean?
I don’t think it means SaaS is dead. Headlines tend to be doom and gloom, but the reality is always less sensationalized. In a similar scenario - I am writing this on a pc I bought. I know how to build one, but I didn’t want to deal with the hassle. There are plenty of people who will buy software rather than building it. But I do think paid software will take a hit over the next few years. Software-based intellectual property has a real problem right now. Not in the same way the music and movie industries felt in the 90s where people were pirating MP3’s and movies, but similar. This isn’t piracy - in this case nobody is stealing assets or code (to be fair, a few people may be, but I don’t think that is the general case). And basic software functions don’t have IP rights - every major photo editing software all have the same basic features; the same could be said for all major word editors. The problem isn’t theft, it’s competition. There isn’t a need to use (or pay for) someone else’s software when you can just build anything you need yourself. And you can build it to make it work exactly as you need.
The era of personalized software is here - with AI, you can build any piece of software you want for any platform and make it work any way you like. Completely personalized toward your needs, workflows, use case, and designed to make you happy. And sure, AI might not be creating the cleanest, bug-free, or scalable code. But I’m not sure it needs to. If I have a custom piece of software that I made, I’m not worried if it works on other platforms. Adobe needs to make sure its apps are performant on every platform. They need to make sure its foundation is built in a way they can continually build upon. They have to worry about different graphics drivers, operating systems, and a way to lock it down so people can’t get it without paying. I have none of those concerns. It only needs to work for me.
This newfound ability begs the question: when you can build anything, what do you build? Everything is at your disposal now. If you can think of it, you can go build it. It’s all personalized to your exact needs and your requirements. The concept is freeing, but this echoes the “Paradox of Choice” from author Barry Schwartz. Most people will have indecision and stress about what to do when every option is here. I’ve seen it from some friends in this field, and have experienced it myself - what next? Personally I’ve retreated into the “What do I need?” area. Instead of trying to build anything for anyone else, I just started building things that I wanted and couldn’t find anywhere.
My next project is in the same vein - my wife wants to organize her record collection and there’s a few really good apps in the App Store for it. But none of them are quite right; they each have some great features but missing something from one of the others she really wants. I told her, “Why compromise?” so now I’m just going to take her wish list of features and build it myself. There’s no reason to go buy someone else’s app that isn’t what you want anymore. We can make this app completely personalized for her - her own Goldilocks zone.
I don’t think SaaS is dead. And I don’t think paid software goes away. But if you can’t tell, I have no real answers for what any of it means yet. I don’t think anyone does. It’s entirely possible AI just made most paid software irrelevant, but it’s probably not that dire. AI is advancing rapidly and I do think recent leaps are something we as a society haven’t seen before. I’m not sure we’re ready for this yet; recent events show people are fearful for what the future brings.
And when money and fear are involved, there’s one thing you can be sure of: we’ll be seeing some legal action very soon. Much like the major AI companies a month ago trying to stamp down the open source models by pushing for regulation, fear will drive companies to act against this. Expect pushback. Expect lawsuits. Expect chaos for a while - similar to how it happened in the 90s when companies went after Napster and Limewire. When you take money from the corporations, there will be blowback. We’ll have that moment again here. So in a sense, nothing here is new. It’s just a new iteration of the same thing that came before. SaaS isn’t dead, it’ll just evolve.
We live in very interesting times.
